It was love at first sight
We should start with a little bit about who we are. We are the Garcia family. Gus and I were attracted to each other because we both had a love for hiking, camping, and the outdoors. The feeling of wanderlust in love took over, causing the stars in our skies to glow brightly over every campsite and night-hike trail we would hit. Wherever the soles of our boots took us: Cloudcroft, Ruidoso, Las Cruces, the Gila Wilderness, Southern Colorado, even the foothills of Los Angeles, simply to name a few local favorites and a couple out-of-towners. Despite all that, however, there is yet a warm, sunny place in our hearts for one place we’d love to hike over and over: our own backyard…
The Franklin Mountains!
Locations like the Ron Coleman Trail, Mammoth Rock, The Window, Smugglers’ Pass, The Tin Mines, Mundy’s Gap, the B-36 Crash Site, and the Aztec Caves are few compared to the numerous wiles and adventures these mountains have to offer. We learned that not too many people knew about these amazing sights right here at home in El Paso, 15 minutes away. After a quick survey, we found that 3 out of 5 people had no idea what or where Mammoth Rock was (it sits at the top of the Ron Coleman Trail and looks like an Elephant).
Shocking, to say the least.
An idea was born...
Everyday my husband and I drive through the Franklins on Transmountain Road, revealing a spectacular view of the range and sunrise on the other side. One of those days on our commute, we thought to ourselves: “Wouldn’t it be cool to make a brand to represent our unique mountains”? Now, we here in El Paso love supporting local businesses and any ideas that are about representing the 915. The Franklin Mountain Life is no different; we support any and all local endeavours with the hopes of feeling the love for ourselves! As with all successful things in life…
It was at this point that our logo was born. Naturally, it was also love at first sight!
It’s all about the Family
We are not the typical blended family. We are blessed to have a healthy relationship with my oldest daughter’s father and step mom and we have decided to join forces with them. This sounds weird to some but to us they are friends and family very close to us that share the same dreams of originality and the ability to create something special. We all have brought our different talents to the table that have worked perfectly in forming the Franklin Mountain Life brand.
Meet our Family
Lexy Dominguez – T-shirt Design and Customer Service
Gus Garcia – Photography and Mountaineer
Joseph Brooks – Digital Design and Video
Nicole Thompson – Business and Marketing
Roselynn Brooks – Kids’ Model