The clearest way through the Universe is through a [Mountain] wilderness”-John Muir
Franklin Mountain Life is a small business. Agreed. None of what we do caters so some shady corporate overlord behind the curtain, Wizard-of-Oz-style. We live and breathe these mountains and, in all honesty, there’s no better satisfaction than to have a small faction of you Lifers come with us on an adventure (if only for a few hours) to get to know you and show you around the backyard.
It’s our sweet soul music, our rock n’ roll, our…happy place.
The astounding part is that there is a good percentage of people who haven’t explored as much or really had an idea of what’s out here, even us!
Today’s hike is evident of the magic that happens when you tread somewhere you’ve never set foot in. The Schaeffer Shuffle certainly lived up to its name. It’s not a long hike, per se, but there is a section where you indeed have to shuffle…and that’s where the magic is. A group of 10 came, saw, and conquered the beautiful desert landscape, taking in the spectacular views along the way.
To see the utter happiness on their faces with every selfie or picture they took is really the true reason why we got into this business. Not only do we make shirts for you, but we make memories. It’s become our mission, our vision finally revealing itself to us like a gleaming sunrise coming over North Franklin Peak.
“Been there, done that, got the t-shirt.”
We are Franklin Mountain Life and we can’t wait to share our adventure with you.